Mobile Marketing: Class 15 – Test 2

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Tonight the undergrads are taking their second essay test, while their graduate counterparts are working on the mobile marketing plan. We only have a few more weeks left of class and I’m excited to see what the students came up with for the Red Rocks mobile marketing plan/campaign.

Next class we’re covering mobile advertising and then finishing up with mobile’s fit in the marketing mix. After that, two days of presentations and then the last class we’ll discuss the future of mobile and what technologies/behaviors will shape our mobile experiences. And last but not least; the final exam!

By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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