Josh Homme and the power of transparency

As you may know I’m a huge fan of Anthony Bourdain. Although I think I pissed him off by telling him – via Twitter, while he was tweeting live during one of this year’s shows – that he should right a book about his travels, when in fact, he’d already done that with No Reservations: Around the World on an Empty Stomach. (Not a great move for a self-proclaimed fanboy.) Anyway, I really enjoyed his show last week which featured Josh Homme of Queens of the Stone Age. There are numerous reasons I liked this specific show. First, the cinematography was amazing! A montage with Mr. Homme providing the soundtrack, is below and the creators of No Reservations, Zer0 Point Zero Productions, can be found here. Secondly,the music was great. To be honest, the only songs I knew of by QOTSA was No One Knows and Go with the Flow (below also) and listening to him craft audio texture for the desert was great. The thing that I really enjoyed was listening to Josh talk about this town and share some of his experiences. It was also cool to watch him create the soundtrack for the show.

The insight into his background and how the music is made makes me want to go to iTunes and buy the entire Queens Catalog of music. Josh seemed like the kind of guy you’d want to hang out with and go snowboarding. Someone who’d have great tickets to a concert. A seemingly genuine person. When someone is genuine or transparent, you feel like you know them and somehow become emotionally invested in that person and want to help make them a success. This is harder for businesses to do and one of the reasons why personal brands, supported by the business is so important. People want to do business with people: not logos. Transparency is very different for every business model and should be considered when it’s appropriate. Customer service. Sales. Product management. Something to consider. Enjoy the videos!