Hiring is the most important aspect of content marketing / social media

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Now-Hiring-Must-Have-ClueOnce again, I’m hearing over and over about how important content marketing is. (For those of you who are “young”, rest assured, we’ve heard this before and it has always been true. But for the purposes of illuminating how this works in an online world dominated by social media, I thought I’d take a moment and outline this.

  1. Social media is about creating communities. Yes. Businesses want to monetize those communities.
  2. It’s much easier to monetize a community if you’re a community member. Albeit, one with a huge amount of resources compared to other members, but you’re still a member.
  3. You don’t own the community.
  4. Communities are made of strata. Some members are n00bs and some are much more experienced. The members that control most of the ebb and flow are SMEs (subjet matter experts).
  5. If you – the business – claim to be a member of the community with a deep understanding of what the community values, you need to have an empowered SME; your SME representing your business.
  6. That means that hiring or human capital management is by far one of the most important items to running successful social media/content marketing strategies.

If you asked me to create content about baseball, I could surely do it. And it would surely suck. Other SMEs in the baseball community would spot a fraud in seconds. This is the death of any real community and my generation has a nice term for peopel that claim to be what they’re not. Posers.

By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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