Category#recommendation

Mobile Discovery

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There has been a lot of great conversation about the discovery vs. search and the challenges that discovery creates. Discovery in regards to search is exactly what you would think it is. Search is looking and finding something specific while discovery is an unexpected find. People do this all the time when surfing the web. They start with a goal in mind and then end up at Zombo (make sure the...

Deep

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For those of you keeping score, my first four posts focused on the kinds of relationships businesses can have with their clients online. These relationships in my mind went from the as shallow as possible to as deep as possible. We started with the concept of findability and the fact that the Internet is a purely on demand medium and then went on to recommendation which is arguably one of the...

Scapegoat: The Return to Niche

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I recently had the good fortune to sit down with Eric Lyon, one of the founders of Scapegoat to talk about their goals, their brand and their desire to return to niche. Eric along with Jason Olden have been consultants under the name Sid Factor Seven since 2002 and have worked with companies such as Nike, North Face, Camelbak and Specialized. Eric used to work for Adidas and I asked him what was...

Discovering NIN

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The first time I saw Trent Reznor of Nine Inch Nails was in concert for the Pretty Hate Machine tour in 91. It was at the Gothic Theater in Denver and I remember thinking at the time as he swung out over the audience on a long rope; ” if he falls, they will eat him alive”. That is they type of fervor (almost rhymes with Reznor) that NIN has always elicited. A recent article in Wired...

Recommendation: The Second Step of Building Deep Customer Relationships

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In my last post, I talked about the importance of findability in regards to building deep online relationships. I would now like to talk about the next level of relationship that businesses can foster with their client’s; a relationship where customers turn into advocates for the businesses they frequent. Chris Anderson wrote in his ground breaking work, The Long Tail that content is no...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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