For those of you keeping score, my first four posts focused on the kinds of relationships businesses can have with their clients online. These relationships in my mind went from the as shallow as possible to as deep as possible. We started with the concept of findability and the fact that the Internet is a purely on demand medium and then went on to recommendation which is arguably one of the...
I was talking with a friend of mine about the MacBook Air and how amazing it is. We collectively wondered how thin a laptop could get before we, as tactile people, could not deal with it. (This is one of the reasons I prefer the Helio Ocean over the iPhone.) I have also been thinking of the mobile phone as the second screen for the internet and how we as marketers are going to get around the...
I have been blogging since the middle of last year and have been reading blogs since 2005. I think about this every time I post. Am I using the right media to make this stick? How will I be doing this in two years? The following option is one possible direction/analogy. There are the standard text/image blogs, video blogs (vlog), audio blogs & mobile blogs (moblog). They have become a...
I have been thinking about the social graph concept quite a bit lately and decided to find out exactly what a social graph is. What I finally settled on was the “official definition”: Social Graph is the network of connections that exist through which people communicate and share information. Applications like photos and events are examples that leverage the social graph. Dave...
The first time I saw Trent Reznor of Nine Inch Nails was in concert for the Pretty Hate Machine tour in 91. It was at the Gothic Theater in Denver and I remember thinking at the time as he swung out over the audience on a long rope; ” if he falls, they will eat him alive”. That is they type of fervor (almost rhymes with Reznor) that NIN has always elicited. A recent article in Wired...
In my last several posts I have described at a high-level what kind of online relationships businesses can have with their customers. From your businesses visibility online (findability) to having your product/service recommended to other potential customers (recommendation) to being as honest with your client base (transparency); businesses are figuring out how to utilize the internet to build...