Godin doesn’t say it explicitly but what he’s referring to is social capital. I don’t necessarily agree with the statement about worthless relationships since people come in and out of your life, in a business sense, all the time. There are simply differences in how relevant someone is today as compared to tomorrow. I do agree that watching the numbers and thinking your accomplishing something is not real. Social media has always been about resonance. It’s better to have 50,000 customers who feel a deep connection with my business than 150,000 who don’t feel connected with my company. (Like web hits.) At it’s best, this is the difference between habitual and loyal. I’m a habitual Amazon user but not loyal. I go to Overstock.com to see if they have what I’m looking for from time to time. . .
Seth Godin on Social Capital (video)
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