Marketing Is Dead – blogs.hbr.org/cs/2012/08/mar… Excellent post from Bill Lee on Harvard Business Review #socialmedia #socialmarketing
— MichaelMyers (@MichaelMyers) August 11, 2012
Marketing is Dead
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Seth Godin on Social Capital (video)
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Godin doesn’t say it explicitly but what he’s referring to is social capital. I don’t necessarily agree with the statement about worthless relationships since people come in and out of your life, in a business sense, all the time. There are simply differences in how relevant someone is today as compared to tomorrow. I do agree that watching the numbers and thinking your...
ITEC 4700: Class 3 – social objects, social graph, social capital
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Tonight was our third class and we discussed the concepts of social objects, the social graph and the social capital; what can I say, it was a social night. We reviewed the importance of identifying and tying experiences to your product/service. We talked about the rules of building social capital according to Chris Brogan: Listen first – before you do anything, make sure you know who...