Use Foursquare to sell products even if you don’t have brick and mortar locations

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I’ve posted about brick and mortar businesses having the upper hand when it comes to mobile marketing. One aspect of this lies in Foursquare, Facebook Places, Google Places and Yelp offering more ways for those businesses to be found and connect with potential customers. But what do you do if you sell a product (or service) and don’t have your own location?

The short answer is, partner with your distributors. They have claimed the venue (hopefully) and create offers for when people check in. They will – more than likely – be happy to offer your product up as a special. In fact, if I was a brick and mortar business selling products, it would be much easier for me and far more compelling for the Foursquare user, if the offers changed often and featured specific products, instead of “10% off, if you jump up and down on one leg and bark like a dog!”. This would require coordination between the product creator and the distributor and in the long run, would create some amazing data points about what is best for that venue. Retail is about as regional as it gets and this, along with the standard retail data, this would provide data around what mobile influencers are buying.

By Michael Myers

I’m an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I’m currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I’m passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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