The mobile world is flat

T

flat

I’ve been recommending my clients flatten their brands over the last several years due to adoption of mobile devices. This is primarily due to people using the devices on the go. If your outside a nice shiny/glassy logo, simply doesn’t render. To the right you’ll see some examples of some major companies adjusting their brands to embrace this change in consumer behavior. This is also to address a growing distaste for Skeumorphism.
Skeumorphism is an interesting concept and has been around for a long time. An example most of us are familiar with is Apple’s love of putting real world textures into their OS. Apparently, this was a love of Steve’s, not Apple’s and the next OS will be “flat + black and white“. I’ll believe it when I see it!
By Michael Myers

I’m an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I’m currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I’m passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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