This is a great video on how the iPhone became the iPhone. It definitely speaks to the fact that Steve Jobs was a Tweaker. No. That’s not a meth reference. (Click here)
Everything is a Remix Case Study: The iPhone (video)
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The mobile world is flat
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I’ve been recommending my clients flatten their brands over the last several years due to adoption of mobile devices. This is primarily due to people using the devices on the go. If your outside a nice shiny/glassy logo, simply doesn’t render. To the right you’ll see some examples of some major companies adjusting their brands to embrace this change in consumer behavior. This is...