No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Determining customer value by measuring engagement

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I’m currently teaching an intro to marketing concepts course (online) in the MBA@Denver program.  We’re using 2U as the platform and it’s going well. One of the questions I received from a student last night was “Is there a yardstick for measuring value?”.  Unfortunately, there is no yardstick!  But there is a simple model to help you out. When you think of value...

Epic tweet from @iamdylancurran on his (your) data

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1. Google stores your location (if you have it turned on) every time you turn on your phone, and you can see a timeline from the first day you started using Google on your phone — Dylan Curran (@iamdylancurran) March 24, 2018 3. Google stores search history across all your devices on a separate database, so even if you delete your search history and phone history, Google STILL stores...

Affinity AI for business development (video)

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Affinity is a relationship intelligence platform helping professionals leverage their networks to achieve their business priorities. Using AI and natural language processing, Affinity helps teams manage and grow their networks by unlocking introductions to decision makers and auto-populating pipelines to increase deal flow.
Salesforce acquisition in 10 . . 9 . . 8 . . 7 . .

YETI Presents: Offseason (video)

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Holy crap! YETI has been creating an amazing video series for at least two years and I missed them all. Until today. There are many unbelievable stories. This is one of my favorites (so far) and I’ll be sharing some others soon. Enjoy!

36 hours of Serendipity at SxSW

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This is my 4th year at SxSW (3rd year with students). The first two years I attended, I made sure I went to as many sessions as possible. Racing between buildings to ensure I didn’t miss any presentations. Collapsing at the end of the day. Exhausted. Brain swollen. The last two years, I’ve gone a little slower and have been more selective about what I spend time doing. This has...

Needed: Digital Marketing Projects for spring quarter 2018

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For the past 7 years, I’ve had real-world clients in my digital marketing classes. Clients include Skratch Labs, Illegal Pete’s, Ralph Schomp BMW, Wheat Ridge Cyclery, Crunchyroll, Sphero, Comedy Works and Red Rocks. (These are some of the larger names and we do projects for startups/small businesses.) This is an incredible experience for my students and the clients. The students get...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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