Tonight we reviewed all the other marketing methods that mobile marketers need to consider when creating a mobile marketing plan/campaign. Mobile marketing is not a standalone and overall the goal of the mobile marketer – other than to drive revenue – is to insert digital into the physical experience through things like mobile search and scanning while making the digital experience more physical by driving in-store traffic. Today, traditional/digital marketing should be thought of as a foundation for mobile marketing and therefore we reviewed some items most students are familiar with.

  • SEO – link building
  • Site – bake location in
  • Facebook
  • Twitter
  • StumbleUpon
  • Pinterest – 155% growth in one month! (Dec 11 – Jan 12)
  • Chill – Pinterest for videos
  • Turntable.fm – Pinterst for music
  • Soundcloud
  • Onsite customer service
  • Customer service on Twitter – Think ComcastCares
  • ZenDesk
  • email marketing
  • Media Stacking
  • Radio
  • Print
  • PPC
  • Affiliate
  • Display Ads
  • Sponsorships
  • Partnerships
  • Branding
  • Press Relations
  • Event Sponsorships
  • Events
  • WOMM

These methods can be used to drive customers to mobile when it’s appropriate and vice versa. This is all dependent on your business model. (I’m going to create a matrix with business models and devices in the splinternet.) We then finished discussing the mobile influencer¬†and the divining rod (smartphone), the deep well (iPad) and the dictionary (PC). Next class is the Red Rocks presentations! I’m stoked to see what they came up with!!!!