Mobile Marketing Class: Day 14 – Analytics

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Analytics is the differentiator when it comes to digital marketing and we covered as much of it as we could tonight. If you’re thinking web analytics only, when it comes to mobile, then you’re in for a huge shock. I’ll list out the ones we covered.

  • Facebook Insights includes check-ins and you can also pull mobile traffic from the API
  • Flurry is an app analytics tool and if you go to the bottom of the page (of the link) you can see what types of items are monitored
  • Foursquare’s offering gives you a good sense of foot traffic of the mobile influencer
  • YouTube – if you squint real hard and look at the number at the bottom of the list you will see mobile is measured in YouTube’s new analytics offering. (This doesn’t include traffic from YouTube’s app.)

Last but not least, Adam Deflorian – who happens to be one of my students – and the CEO of AZDS, walked us through how he uses Google Analytics and the extensions that are possible through Javascript. We also touched on Crazy Egg’s heat mapping offer. Incredibly useful!

The goal is to utilize all of this data to take create hyper-accurate personas and partner with your customer to determine how you could. The who, what, where, when and how. With a good DBA in hand, it’s amazing what you can accomplish!

Next class is test number two. Embrace the joy!

By Michael Myers

I am an Associate Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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