I got to go down to 9News today and talk about AI and how it’s impacting digital at the moment. Didn’t do a great job of explaining and API, and failed to mention that ads following you around is more tied to cookies than AI, but . . . maybe next time!
I recently read this piece by James McQuivey of Forrester and it’s definitely worth taking a look at. Just in case you don’t take my advice, the focus of the article is that large companies like P&G, GE and JP Morgan Chase are revisiting their digital (display) ad spend and are asking Google and Facebook for transparency into their reporting. When is an impression an impression...
Way back in May, I was fortunate enough to attend Brandwatch’s Now You Know conference series in Denver. It was an awesome event and it was focused on educating marketers as to what can be known and utilized to build their business’ through social listening. One of my favorite presentations was given by Misia Tramp, VP of Customer Experience Strategy at Metia. Not only was she a...