Advertising Needs to get a Whole Lot Smarter

A

I was looking at YouTube today to do some research and saw this video entitled Police Report for Rihanna & Chris Brown. Now, I’m not much of a fan and yet I’ve heard a lot about this incident. I was curious to see what information was in this video, so I began to watch. After several minutes the ad on the bottom came up (circled in red).

Not really sure where to file this mentally, other than the common sense section. Not even going to go near the concept of ethical advertising. All I know is that this type of advertising has the capability to be smarter and it needs to be. Maybe a “positive/negative” toggle as an tag for videos as they relate to the subject matter. Probably not that simple and advertising needs to get a whole lot smarter.

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

Connect