Wikipedia Prepares to Monetize


I read on the 26th that Wikipedia is now going have subject matter experts review various entries. There have been editors that reviewed entries for overall quality but never an assigned subject matter expert reviewing the entries. I wonder which entries will reviewed and how the decision was made to review those. (For those that are not reviewed by SMEs, Wikipedia will be highlighting untrustworthy text.)

The founder of Flickr, Caterina Fake chimed in and said that she thought it was a great idea because without rules like those the site is testing, the encyclopedia would devolve “into chaos,”.

Frankly, I’m not sure what the hell she’s talking about. Wikipedia has been in existence since 2001 and this hasn’t happened (to the best of my knowledge). This sounds like a another part of the Internet transition from academic exercise to business focus. (If you think this happened a long time ago, wait until you have to pay for the content you’ve been reading for free.) I think these are the first steps towards monetizing Wikipedia.

There has always been a debate about the accuracy of Wikipedia compared to Encyclopedia Britannica. (The argument for Wikipedia at a very high-level has to do with the frequency with which the content is updated.) Hard to do really when all knowledge is based on someone’s perspective. I’m very curious to see where this new review process takes us and if there is a monetization plan.

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I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.