Wikipedia Prepares to Monetize


I read on the 26th that Wikipedia is now going have subject matter experts review various entries. There have been editors that reviewed entries for overall quality but never an assigned subject matter expert reviewing the entries. I wonder which entries will reviewed and how the decision was made to review those. (For those that are not reviewed by SMEs, Wikipedia will be highlighting untrustworthy text.)

The founder of Flickr, Caterina Fake chimed in and said that she thought it was a great idea because without rules like those the site is testing, the encyclopedia would devolve “into chaos,”.

Frankly, I’m not sure what the hell she’s talking about. Wikipedia has been in existence since 2001 and this hasn’t happened (to the best of my knowledge). This sounds like a another part of the Internet transition from academic exercise to business focus. (If you think this happened a long time ago, wait until you have to pay for the content you’ve been reading for free.) I think these are the first steps towards monetizing Wikipedia.

There has always been a debate about the accuracy of Wikipedia compared to Encyclopedia Britannica. (The argument for Wikipedia at a very high-level has to do with the frequency with which the content is updated.) Hard to do really when all knowledge is based on someone’s perspective. I’m very curious to see where this new review process takes us and if there is a monetization plan.

By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.