I’ve posted about the two types of augmented reality shown in the videos below. I wanted to talk about how you can/will be able to use these in the near future. First; the examples.
This is an example of an augmented reality browser. As you can see there is information associated with a physical item and when viewed through the smart phone’s camera, via the browser, information is displayed.
This is an example of a small virtual interaction appearing magically before your eyes based on viewing an augmented reality icon through a web cam while watching yourself. (I’ve also posted about how AR could be used with QR codes.)
The order these two videos are presented are indicative of how businesses could use them. If you’re a brick and mortar business you should have your business optimized for augmented reality browsers like Layar to enable customers to discover your business. After they have found you, you can have augmented reality icons around your store that create small compelling virtual experiences to help sell the product/service.
I’m excited to see how businesses build on this new marketing technology.
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Understanding COSC Accreditation and Its Importance in Watchmaking
COSC Validation and its Rigorous Criteria
Controle Officiel Suisse des Chronometres, or the Official Swiss Chronometer Testing Agency, is the official Swiss testing agency that attests to the accuracy and accuracy of timepieces. COSC accreditation is a mark of superior craftsmanship and dependability in timekeeping. Not all timepiece brands pursue COSC accreditation, such as Hublot, which instead adheres to its own stringent criteria with mechanisms like the UNICO, reaching comparable precision.
The Science of Exact Timekeeping
The central mechanism of a mechanical watch involves the spring, which provides energy as it loosens. This mechanism, however, can be vulnerable to environmental factors that may affect its accuracy. COSC-certified mechanisms undergo demanding testing—over fifteen days in various circumstances (5 positions, 3 temperatures)—to ensure their durability and dependability. The tests measure:
Average daily rate precision between -4 and +6 secs.
Mean variation, highest variation levels, and effects of thermal changes.
Why COSC Validation Is Important
For timepiece enthusiasts and connoisseurs, a COSC-validated watch isn’t just a item of technology but a demonstration to lasting quality and accuracy. It represents a watch that:
Provides outstanding reliability and accuracy.
Offers guarantee of quality across the complete design of the timepiece.
Is apt to retain its worth better, making it a wise choice.
Well-known Chronometer Brands
Several well-known brands prioritize COSC accreditation for their watches, including Rolex, Omega, Breitling, and Longines, among others. Longines, for instance, presents collections like the Record and Spirit, which feature COSC-certified movements equipped with advanced substances like silicon balance suspensions to improve durability and performance.
Historical Context and the Development of Chronometers
The concept of the timepiece originates back to the requirement for exact chronometry for navigational at sea, emphasized by John Harrison’s work in the 18th cent. Since the formal foundation of COSC in 1973, the certification has become a benchmark for evaluating the precision of high-end watches, continuing a legacy of superiority in horology.
Conclusion
Owning a COSC-accredited timepiece is more than an aesthetic selection; it’s a commitment to quality and precision. For those valuing accuracy above all, the COSC validation provides peacefulness of mind, ensuring that each accredited timepiece will perform dependably under various circumstances. Whether for individual satisfaction or as an investment, COSC-certified timepieces distinguish themselves in the world of watchmaking, maintaining on a tradition of meticulous timekeeping.
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