Michael Myers

Taguser generated content

Audi fan Newsjacks Sochi

In #advertising
02/12/2014
2 Min read
A

So if you saw the opening ceremony of the 2014 Winter Olympics in Sochi, you probably saw the fifth ring of the olympic logo fail to open. Not a great moment in Russian history. Then a few days later, the image below emerged. Many marketers thought, “They did it again! Someone newsjacked the olympics just as Oreo did during the power outage at the Super Bowl last year.” And they were...

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Apple’s Christmas commercial (video)

In #apple, #brand, #video
12/23/2013
1 Min read
A

I’m not much of a fan of TV commercials, probably because I don’t see them very often. #killYourTV But this commercial is pretty amazing. Not because it’s a tear jerker but because it speaks to a new behavior set that marketing companies like Chute are plugged into. People now have these amazing media tools in their hand – which they have had for a number of years –...

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Michael Myers