Information Technology Strategy: Class 8 – Mobile


Last night we started covering the mobile landscape. My goal was to cover the basics but we quickly got into the rock-n-roll. First, let’s talk about off-deck vs. on-deck. In a nutshell, on-deck is the AOL experience for mobile. Think Motorola Razor. The official definition is: A browseable portal of links to content, pre-configured usually by the network operator, and set as the default...

All Hands Off-Deck!


I attended my second mobile marketing consumer best practices conference Tuesday. It was a similar cast of characters from last year and the meeting followed much of the same flow. After reviewing the changes to the standards document, MMA members from various parts of the industry spoke about their respective areas of expertise. The first to speak was Nick Macilveen from the aggregator...