TagJamie Kripke

Scapegoat: The Return to Niche


I recently had the good fortune to sit down with Eric Lyon, one of the founders of Scapegoat to talk about their goals, their brand and their desire to return to niche. Eric along with Jason Olden have been consultants under the name Sid Factor Seven since 2002 and have worked with companies such as Nike, North Face, Camelbak and Specialized. Eric used to work for Adidas and I asked him what was...