Taghyper-local

Locals only: What does hyper-local mean?

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We’ve been hearing the term hyper-local thrown around and declared the future of social media/mobile for the past year. Sounds great. Now, what the hell does it mean? At 30,000 ft, hyper-local means instead of saying Denver, you’d break Denver out into its constituent parts such as Highlands, Capital Hill, LoDo, LoHi, Edgewater, Cherry Creek and WashPark. Something, only locals would...