I’ve been talking about businesses partnering with users on advertising many moons and found a business that does just this on social networks. They are called Lotame (low-ta-mee) and I mentioned them in an earlier post this week. I have included a video that describes the service. Sounds amazing and they offer some free reports here. Would love to know what users think. Would also like to...
So there I was. Minding my own business, when I was asked by a friend, what contextual advertising was. I politely explained the concept and this of course lead to a much larger discussion. So I decided to write up this little advertising map. (This is of course advertising according to me and is therefore subject to scrutiny.) Hope this helps. You know who you are . . . Contextual – This...
I’ve posted about the potential for the browser to become a users online persona or shadow; the representation/summation of that person’s preferences. I’ve also talked about the future of OpenID and dataportability and how these two concepts together will create a marketers dream, which is an online persona that a person can plug into a companies environment (as long as that...
For years I have been someone who said that I would provide all my information to an “ad management organization†if they could promise me that I would only see ads that are relevant to me. The promise of behavioral advertising. I would like to formerly retract that statement. I have recently come to the conclusion that my appreciation or lack there of in regards to advertisements comes down...
Lately I’ve spent a lot of time thinking about, and explaining, the incredible marketing tool that Google is currently building. It’s a behavioral advertising model that will extend into your PC and mobile phone (and eventually radio and TV). I’m also sure that Google will utilize “peer recommendation†as a key element to behavioral advertising. Behavioral advertising can be...