TagAnthony Bourdain

Anthony Bourdain: Pitch Man?

A

I’ve been a huge fan of Anthony Bourdain since first discovering his show on the Travel Channel. I’m not a foodie but love his method of cultural discovery through food. Needless to say I was completely shocked when I heard that Bourdain was representing a scotch company. I/we tend to think of spokespeople as tools. After watching the video I quickly realized why he did this...

Anthony Bourdain’s: The Layover (video)

A

Interesting to see that the focus of Anthony Bourdain’s new show is to highlight what you should do in specific locations if you only had 24 hours there. Sounds a lot like microblogging via Twitter or Tumblr or micro-surveys via JetJaw. Either way, looking forward to the show. Enjoy!

How to go after a niche market without destroying it

H

We all know by now that you can’t test something without inadvertently influencing the outcome. The same can be said for marketing to a niche. A niche is an ecosystem unto itself and unless you’re already a part of that niche, your participation will impact the health and wellbeing of the ecosystem. Here are some things I’ve seen that will help you navigate those sacred waters...

My cultural advisory board

M

For the past 4 years, I’ve branded my consulting services mobile/social as CRUCES and have consistently played with the idea of starting my own business with employees, an office, lunch breaks and overpriced chairs. I’ve also played with the idea of creating an advisory board and this is where the fun begins. Business today is about niches, which you can think of as cultures. Cultures...

Moderate, in moderation please

M

So . . . I’m a big fan of Anthony Bourdain and was recently reading one of his posts about the Hudson Valley episode. In the episode (video below) he sits down with one of my other favorite people; Bill Murray. The focus of his post is a funny incident after the cameras were done rolling. It really is worth reading even if you’re not a fan. He’s an excellent writer (and has many...