Ode to the stoplight


Just in case you were confused. I did not misspell s p o t l i g h t.

We’re all pressed for time these days. I can honestly say that the only real downtime I get now is sleep. Just about every other moment in my life is filled with something to do. Family! Something to work on. Something to read. Something to take a picture of. Something to share. Something to write. Because of this, I’ve  come to think of my car as a digital sanctuary over the last five years. Specifically the stoplight. The stoplight gives you time to get the most done. So much so that I find myself wishing the light was longer. This can’t be a good thing . . .

This is how I use those pockets of time

  • Check email – This was the “gateway drug” back in the day when I had my Blackberry. Still do it but messages/replies are brief.
  • Check-in on 4sq – “I was just there and forgot to to check-in!” This becomes less of an issue as I try to actually add content (images, comments, tips) to my check-ins.
  • Texts – Just for the record: I don’t do this while driving. (No really.) This is usually to verify a grocery list or to catch up with someone. For the long ones, I use Dragon Dictation for the longer texts.
  • Check for app updates – This is one of the geekiest things I do (which is an increasingly long list) and I love downloading app updates while on the road.
  • Phone calls – I actually do this the entire time I’m in the car and I only use headphones. I would NEVER hold a phone to my head. Blocks my vision and it can’t be good for your head.

I’m hoping this behavior doesn’t evolve into full content creation using Ptch! Wait. That’s a great idea!

By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.