ITEC 4700: Class 8 – Cluetrain Manifesto

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Thursday night we talked about the iPad and whether there was a market for such a device. We then had a team present The Cluetrain Manifesto. They talked about communicating in a transparent & active voice online. I love the 12 step program according to the Cluetrain authors:

  1. Relax
  2. Have a sense of humor
  3. Find your own voice and use it
  4. Tell the truth
  5. Don’t panic
  6. Enjoy yourself
  7. Be brave
  8. Be curious
  9. Play more
  10. Listen up
  11. Rap on

We were collectively surprised at how well the book has held up as it was written pre-blog. The authors pretty much nailed it. The presentation also featured the awe inspiring Three Wolf Moon Shirt phenomenon (user generated video below) with over 1,600 comments and some amazing user photos. Funny stuff. We then wrapped up by viewing Jeremiah Owyang’s 5 era of social networking.

Next class we’ll get to Facebook.

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I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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