Google Needs an Ocean

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Back in August I posted about Helio being acquired by Virgin Mobile closing its doors and felt that in the long run it would be a good thing for users, since the cool of Helio’s design would finally match the cool of the Virgin’s mobile packages.

After seeing the G1, I realized that Google needs to call Virgin Mobile and discuss licensing opportunities; specifically to get Helio’s Ocean 2. The G1 design is bulky and doesn’t even look like one cohesive unit. Very disappointing and yet not surprising. Virgin did announce that they were postponing the release of the Ocean 2 until it is “right”. It’s now due out in 2009.

This partnership would allow Virgin & Google to corner the market quality:

  1. Hardware from Helio
  2. Software from Google
  3. Data Plans from Virgin

Google’s image would really benefit from this perfect storm. They have mastered the “painfully useful” with things such as Google Maps & Earth and are very forward thinking in regards to philanthropic endeavors but fall short when we think who has the best designs. Pretty sure their goal is not to be Apple and yet it wouldn’t hurt to work towards better design. (I still think they’ll buy Apple some day.)

By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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