Facebook and its role in International Business


During my Web 2.0 class, I share with my students my belief about progressive disclosure as it relates to their personal brand. The gist is this. You need a LinkedIn account and it should be something your grandmother (or HR) would appreciate, complete with professional photo dependent on your vertical. You may have a Twitter account and this is a combination of professional insights and personal notes. (You may also chose to pump some of your tweets that are laced with personal insights, into LinkedIn by including a ‘#in’. This can be done in your LinkedIn settings.) Facebook however is completely a personal decision. I think of Facebook as my family and friends and an occasional coworker. (Actually coworkers on my FB account need to be removed – not you Mike – as I start to use Facebook for more family related things.)

That’s what I recommend students do.

Now, I also know that business internationally is based more upon relationships. Real relationships and not just “I work with that clown” or “they’re the cheapest so they must be the best!”. 70% of Facebook users are outside of the US. This means that, based on what country you’re doing business in, you may need to ignore my advice. In fact, Facebook may be a very large key to successful business transactions as social media grows in importance. Please don’t misunderstand me. I still believe it’s important to only have real connections on Facebook. It’s just that international business traditions in other countries may dictate the need to have deeper connections with business partners. And Facebook could be the best way to do that.

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I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.