Excellent post by Rich Goidel


A friend forwarded me this post, entitled Go-to-market Paradigm from Rich Goidel today. It’s an excellent description of where marketing is today. I don’t say this often. Not sure I’ve said it yet. This is a must read — so go now! http://www.goidel.net/go-to-market-paradigm

1 comment

  • Thanks for the kudos, Michael. There will be a follow-up article digging into the executable steps of the paradigm in the near future. I’ll send out a tweet when it’s ready. :-)