Excellent post by Rich Goidel

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A friend forwarded me this post, entitled Go-to-market Paradigm from Rich Goidel today. It’s an excellent description of where marketing is today. I don’t say this often. Not sure I’ve said it yet. This is a must read — so go now! http://www.goidel.net/go-to-market-paradigm

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  • Thanks for the kudos, Michael. There will be a follow-up article digging into the executable steps of the paradigm in the near future. I’ll send out a tweet when it’s ready. :-)

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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