Category#social

Social SEO (video)

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I posted about what I referred to as the corporate social graph and it’s impact on search results many moons ago. Google is beginning to include social media in PageRank. Enjoy!

The 2 flavors of social commerce

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In April of 2009, Jeremiah Owyang defined what he believed would be the 5 eras of social networks. His list was: Era of Social Relationships: People connect to others and share Era of Social Functionality: Social networks become like operating system Era of Social Colonization: Every experience can now be social Era of Social Context: Personalized and accurate content Era of Social Commerce:...

Get some satisfaction

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I posted a review of the Zappos book awhile ago and have been seeing an increasing number of thought leaders talking about leading with customer service; online. The premise, which is straight out of the Cluetrain Manifesto is that we’re back to a marketplace in the traditional sense only the medium happens to be online. This is made even more reasonable with us neck deep in the media...

Zer0 hype! Retailers need mobile sites now

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I recently saw these stats on when Facebook users are most active. (For those of you that are afraid to click on mysterious links, I’ll share with you what the study says.) It says that most of the traffic on Facebook happens during work hours. (For those of you that think Facebook is for teens just know that the fastest growing group on Facebook for the past year and half has been 55 an...

The default state of the Internet is quickly becoming social and mobile

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So . . . I recently saw some stats about people accessing Facebook and Twitter via their mobile devices and the numbers are pretty compelling. Access to social networks from mobile browsers increased from 22.9% to 30.8% (1.2009 – 1.2010) Facebook site traffic from mobile browsers increased from 11,8 million to 25.5 million (1.2009 – 1.2010) Twitter went from 1 million to 4.7 million...

The localization of social media

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I’m at  Shop.org with 3,500 other people and just got done listening to the CEO of Urban Outfitters, Glen T. Senk and he brought up an excellent point about retail and locations and what I would call localism. He mentioned the fact that each store in a chain is selling different things based on differing locations. (For those in the retail industry, you would file this under the “duh”...