Facebook’s big bet on mobile

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From today’s public filing for Facebook, the following sentence was listed as one of the risks.

We believe that mobile usage of Facebook is critical to maintaining user growth and engagement over the long term, and we are actively seeking to grow mobile usage, although such usage does not currently directly generate any meaningful revenue.

It’s important to note that they currently have 425 million mobile users. Even with the abysmal performance of mobile advertising at .53%-.64% CTR, they could still bring a sizable chunk of change. The real value that the new BigBlue (aka Facebook) will bring, is what I refer to as situational advertising.

By Michael Myers

I’m an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I’m currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I’m passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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