Excellent post by Rich Goidel

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A friend forwarded me this post, entitled Go-to-market Paradigm from Rich Goidel today. It’s an excellent description of where marketing is today. I don’t say this often. Not sure I’ve said it yet. This is a must read — so go now! http://www.goidel.net/go-to-market-paradigm

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  • Thanks for the kudos, Michael. There will be a follow-up article digging into the executable steps of the paradigm in the near future. I’ll send out a tweet when it’s ready. :-)

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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