Consumer intent through tweets & status updates (video)

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Scott Hoffman of Cliqology talks about consumer intent at the Webtrends Engage conference in New Orleans. He used bit.ly to help him determine the trends. The amazing thing is that this does not count tweets and “status updates” (great branding by Facebook!) that don’t use URL shorteners. I’d like to like to know that stat . . . He talks very quietly so turn it up and enjoy the video!

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I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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