Category#mapping

Additional ways to contextualize maps

A

If you’ve read this blog for any length of time (and I hope you have and If you have I owe you $5), you know that I love maps. I believe that maps are incredible ways to show information and could be a great way to know someone. I’m  a huge fan of using Google Maps on the iPhone to find good what I’m looking for. The accuracy is amazing and getting better in the rural areas...

Location . . . wherever it makes sense

L

Finally got to watch the webinar that Placecast put on and there was a portion of the presentation that really got my attention. It was the Sonic Burgers case study. They used location based SMS marketing to attract customers which is going to increase in popularity with businesses like Placecast. What they did that I thought was interesting was allow for other venues to act as triggers for the...

The New Google Latitude

T

The Google Latitude is another mechanism for conduit marketing. This may be more personal since it is coming less from the broadcast of Twitter to more peer to peer recommendation. They focus on the real time usage but I’d still like to see location based reminders.

Zappos Puts Shoes on the Map

Z

Zappos has a very unique discovery tool that places clickable images of shoes that people have ordered on a map; real time. Go to: and you can see. It’s hypnotic in the same way that Twittervision 3D is  except that it makes you want to buy shoes. When you see a shoe that you like you can click on the image and it will take you to the eCommerce piece where you can buy. Want to know what...

Map Schmap!

M

Way back in July (sound familiar?) I posted about Twitter, geo-targeting and location based services combining to create what I referred to as conduit marketing. (Also talked about it here and recently here.) About a month ago I heard of a company called Schmap and how they were using Twitter to essentially create the foundation for this type of service. They call it Geotweeting. (Brightkite does...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

Connect