Zappos Puts Shoes on the Map

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Zappos has a very unique discovery tool that places clickable images of shoes that people have ordered on a map; real time. Go to: http://www.zappos.com/map and you can see. It’s hypnotic in the same way that Twittervision 3D is, except that it makes you want to buy shoes. When you see a shoe that you like you can click on the image and it will take you to the eCommerce piece where you can buy.

  • Want to know what they’re wearing in New York? Watch for a while.
  • Think that mainly women are buying shoes from Zappos? Think again.
  • Need socks to go with your shoes? No problem.

This type of discovery is great since it’s embodying the “I’ll know what I want when I see it”. Easy to imagine an iPhone application that does this. Also interesting to think of what other types of products this could be applied to. And the thought of filters could also provide some very interesting mapping features.

As for the image on the right; yes. It’s a “shoe”.

By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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