Zappos Puts Shoes on the Map


Zappos has a very unique discovery tool that places clickable images of shoes that people have ordered on a map; real time. Go to: and you can see. It’s hypnotic in the same way that Twittervision 3D isĀ  except that it makes you want to buy shoes. When you see a shoe that you like you can click on the image and it will take you to the eCommerce piece where you can buy.

  • Want to know what they’re wearing in New York? Watch for a while.
  • Think that mainly women are buying shoes from Zappos? Think again.
  • Need socks to go with your shoes? No problem.

This type of discovery is great since it’s embodying the “I’ll know what I want when I see it”. Easy to imagine an iPhone application that does this. Also interesting to think of what other types of products this could be applied to. And the thought of filters could also provide some very interesting mapping features.

As for the image on the right; yes. It’s a “shoe”.

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I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.