Twitter the political tool


We are all familiar with Twitter as a communication tool. A form of personal RSS. What has become more evident in recent months is Twitter’s ability to wield political influence. In April, the people of Moldova used Twitter to help organize their revolt. Moldovans used #pman; an acronym for PiaÅ£a Marii Adunări NaÅ£ionale which is a large square in the capital city, to string information together. The revolution in the end failed and some seem to suggest it was staged. The link for #pman above shows results on Twitter Search and it looks like there is still quite a bit of activity with this tag. Unfortunately I don’t read the language so I can’t tell if they’re talking politics or  sharing recipes.

Three months later in Iran, a user called TehranBureau was pumping information out to the world about the protests that were taking place after the reelection of Ahmadinejad. Soon more users were tweeting about what was going on.

These two incidents, and to a lesser degree Twitter’s trending show that Twitter has on some level successfully achieved their goal of becoming the “pulse of the planet“, so much that the CIA has invested in social media monitoring firm, Visible Technologies. This is going to get interesting . . .

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I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.