Trump’s Secret Weapon (60 Minutes video)


Aside from Russia Facebook was the Trump campaign’s best weapon.:) No matter what your political affiliation, you have to admit that Brad Parscale is the micro-targeting/multivariate master! Enjoy.

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.