TagWho’s Like Me?

What to do when your app’s target market is off-target

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I have student in my Information Technology Strategy class that has what we all like to call, a “good problem”. They’ve released an app called Who’s Like Me (not site yet) and has had some success with the number of downloads. The issue is, these downloads are happening nowhere near the US target market. In short, the app makes use of your zip code to help you find...

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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