All Hands Off-Deck!


I attended my second mobile marketing consumer best practices conference Tuesday. It was a similar cast of characters from last year and the meeting followed much of the same flow. After reviewing the changes to the standards document, MMA members from various parts of the industry spoke about their respective areas of expertise. The first to speak was Nick Macilveen from the aggregator...

State of the Mobile Web


When I blogged from the MMA Consumer Best Practices Industry Forum back in January, I felt like I had stepped into a circus that was in the middle of a performance but needed to move to a new location at the same time. The iPhone had just been released and it was not really discussed by the attendees as much as I thought it would have been. Of course this was not the focus of the conference so it...