TagUnited Airlines

Marketing personas need Brand Graphs

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I was in a LEGOs’ store today and was wishing I was 10 again. Not that you need an excuse to enjoy yourself with kids toys but it sorta helps. It was amazing how busy the store was and made me feel like I’d wandered into the Apple store. As I watched my son assemble LEGO characters I started to think about how LEGOs had impacted my early life and then thought about how Apple had...

Flying the Social Skies

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It was reported today by Real Business that United Airlines shareholders have lost $180 million dollars in valuation because of a music video on YouTube telling Dave Carroll’s story about how United broke his guitar and then didn’t do anything to resolve the situation. The song is called United Brakes Guitars and is a catchy little tune if you like country; which I do NOT. Now...