TagStarbucks

The Starbucks app needs to be more contexutal

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I’ve been playing with the Starbucks app for awhile and I like some of the things it does. I especially like the geofences it creates when I select my favorite stores. (When you get close to one of your favorite locations, the app creates a push alert that essentially lets you know you’re close AND they are ready to charge you for a drink!) I like this because I’m a geogeek and...

What LinkedIn should do next

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Back in 2004, a coworker sent me an invitation to connect with him on LinkedIn. When I saw him in the hallway I asked him what LinkedIn was. He explained it and I quickly ignored the invitation. Brilliant move! LinkedIn was launched in May of 2003 and has been growing at a steady clip; evolving as the interwebs have become increasingly more social. With 150+ million users, I feel as though...

Starbucks: The mobile influencer lab

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I’ve posted several times over the last 4+ years about Starbucks. I gave them some advice when they were struggling, acknowledged some backpedaling and recently advised them to offer up their locations as office space, since so many of us work out of them. I also have noticed something recently. Their brand is seemingly 100% connected with mobile influencers. When I’m at Starbucks...

The Starbucks office

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I just saw this article on Yahoo! News and I think it’s obvious that Starbucks doesn’t “get it”. The article talks about various Starbucks locations in New York, that are covering up the AC outlets, so that people can’t stay there and utilize the Internet connection for extended periods of time. When I say that they dont get it, I mean I don’t believe they...

Howard Schultz on business today

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Howard Schultz is the CEO of this little coffee company called Starbucks. You may have heard of them . . I got to see him speak last night at Daniels College of Business, Voices of Experience Series and I wanted to share what I heard. He’s in the process of promoting his new book Onward and I assume he covered what’s in the book. (Haven’t read it yet.) The thing that stuck...

What Starbucks Should Do Now

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As most of you heard, Starbucks is actually closing stores to avoid more losses. I have posted about Starbucks inner conflict as of late (not latte) and believe I have some answers as to how they can increase their revenue and get that store back in the Forbidden City in China. The first thing they should do is partner with FedEx/Kinko’s in specific locations (such as the location at I-25...

The Starbucks Backpedal

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On January 7th, BusinessWeek featured a story announcing the departure of Jim Donald who had been the CEO of Starbucks since 2005. This announcement came out three days before a story in time magazine indicated that a fight between McDonalds and Starbucks was imminent. This article makes the obvious point that the two companies are not after the same market but who knows if that will continue to...