It would’ve been painfully ironic if the title of the post was more than 160 characters . . . I’m seeing several trends that indicate marketers are going to need to get better at being concise. (Something I struggle with as you will see from the length of this post.) People are inundated with information and consumer simply don’t have time. Less is now, officially more. SMS...
The future is 160 characters (or less)
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