A recent report by Edelman (featured on AdAge) shows that people don’t trust their peers as much as they used to. In fact it’s down 20% from 2008 (45% to 25%). As a matter of fact if you look at the overall “trust-O-meter”, all forms of media are down when it comes to trust and I would love to believe that they used the same demographic/psychographic group these questions...
Trust in peers on social media is down
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