Tagpeer trust

Trust in peers on social media is down


A recent report by Edelman (featured on AdAge) shows that people don’t trust their peers as much as they used to. In fact it’s down 20% from 2008 (45% to 25%). As a matter of fact if you look at the overall “trust-O-meter”, all forms of media are down when it comes to trust and I would love to believe that they used the same demographic/psychographic group these questions...

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.