Fighting to not lose


On April 30th, I watched Mixed Martial Arts star, Georges St. Pierre – known by his fans as GSP – defeat Jake Shields. This was the 6th successful defense of his title and by the middle of the fight, it became apparent that GSP was doing what a lot of companies do; fight to not lose. Georges is excellent at figuring out what his opponent’s strength is and then defending against...

All Hands Off-Deck!


I attended my second mobile marketing consumer best practices conference Tuesday. It was a similar cast of characters from last year and the meeting followed much of the same flow. After reviewing the changes to the standards document, MMA members from various parts of the industry spoke about their respective areas of expertise. The first to speak was Nick Macilveen from the aggregator...