The Core of the Corporate Social Graph


I have been talking about the Internet as the delivery mechanism for entertainment, information and communication. I now also think of these as the core of the Corporate Social Graph (CSG). But I also I recently realized that I had left out one of, if not the most important elements that the Internet affords, which is interaction. When I talk about interaction within this context, I’m...

Please Touch that Dial


For many years marketers have been developing strategies and tactics that focused on distribution. The goal of television, radio and print was to get as many eyeballs and “earballs” on the material. Overtime this created a generation of the promotionally challenged; people that don’t see or hear advertising. It’s something we don’t even think about. We simply block...