The many flavors of advertising


So there I was. Minding my own business, when I was asked by a friend, what contextual advertising was. I politely explained the concept and this of course lead to a much larger discussion. So I decided to write up this little advertising map. (This is of course advertising according to me and is therefore subject to scrutiny.) Hope this helps. You know who you are . . . Contextual – This...

Me & My Google Shadow


Lately I’ve spent a lot of time thinking about, and explaining, the incredible marketing tool that Google is currently building. It’s a behavioral advertising model that will extend into your PC and mobile phone (and eventually radio and TV). I’m also sure that Google will utilize “peer recommendation” as a key element to behavioral advertising. Behavioral advertising can be...