If you don’t know what the long tail is it would be good to read this book. The book written by @chr1sa outlines several important things but has a tremendous impact on Google’s search. ~1/3rd of searches on Google are terms that had never been seen before. The last section of the long tail generates a significant amount of revenue for Rhapsody. 30% if memory serves. Needless to say...
The death of the long tail and it’s impact on discoverablity (infographic)
T