Tagbrand equity



Lately I’ve been receiving invitations from Skype and LinkedIn to participate in surveys (hosted by my favorite SurveyMonkey). The most recent arrived Monday and the email read: mIchael, Thanks for responding to our recent message and survey. . . Now I’m all for colorful spellings (and misspellings) of my name but when I first read this I thought it was spam that had somehow escaped...

Brand Equity and the Corporate Social Graph


I have been writing about the corporate social graph since February and have discussed its impact on search and how to move towards accurately measuring it. One of the main issues with the developing a CSG is its impact on brand equity. For those of you keeping score the focus of the CSG is to have companies create as much interaction utilizing Internet technologies and Web 2.0 venues. This...