Tagbrand-channels

Think of it as a Branding Excercise

In #brand, #corporate-social-graph, #social, #transparency

04/01/2009

3 Min read

In these economically conscious times (aren’t they always?!?!?), I keep hearing; How do I monetize my time on a social network? Well aside from advertising (which is the one obvious answer) there are several ways to ways to think about spending time and effort on social networks. To keep it simple and akin to something that the old guard is familiar with; think of it as a branding exercise...

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The Corporate Social Graph and its Impact on Search

In #corporate-social-graph, #SEO

03/14/2008

2 Min read

I was recently talking with Matt Garton of Travel Connexxions about Search Engine Marketing and usability. We discussed niche search engines and the push toward improved usability with Ask leading the way. Currently when you search on an item the results will bring back sites, blogs, images, videos and news. This is more thorough for the user but tends to dilute the focus of SEM, which is to...

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