Jesse Schell discusses Facebook games and more (video)

J

This is an amazing video from Jesse Schell of Carnegie Mellon. Among other things, Mr Schell talks about the evolving collision of the real world and the virtual world from a gamer’s futurist vision and there is a lot in here that help you understand why Facebook games such as Farmville & Mob Wars are generating an amazing amount of revenue. It’s funny, after reading this I remembered that passive gaming used to be the number one online activity, behind pornography and email.  He also mentions a book called Authenticity and if this book is as half as good as their first book, The Experience Economy, it’s a must read. Enjoy!

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I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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