I was recently working with a client and we were discussing text content on their site. I asked a question about the content in a specific section and they replied; “Oh. That’s just marko-babble.” I (like many) have suffered from meaningless content over the years and with the evolution of the Internet, have come to realize marko-babble is dead. The autopsy reveals the...
For those of you keeping score, my first four posts focused on the kinds of relationships businesses can have with their clients online. These relationships in my mind went from the as shallow as possible to as deep as possible. We started with the concept of findability and the fact that the Internet is a purely on demand medium and then went on to recommendation which is arguably one of the...
I was recently talking with Matt Garton of Travel Connexxions about Search Engine Marketing and usability. We discussed niche search engines and the push toward improved usability with Ask leading the way. Currently when you search on an item the results will bring back sites, blogs, images, videos and news. This is more thorough for the user but tends to dilute the focus of SEM, which is to...
I have been looking through the metrics for this site in Google Analytics and I’m seeing some worrisome things in regards to the amount of time spent on the site when someone arrives via specific searches. For example, when someone searched for the Bellandi Group and ended up at my site. They stayed less than one second. Put simply, this is not a good thing. (The Bellandi Group is in the...
The first time I saw Trent Reznor of Nine Inch Nails was in concert for the Pretty Hate Machine tour in 91. It was at the Gothic Theater in Denver and I remember thinking at the time as he swung out over the audience on a long rope; ” if he falls, they will eat him alive”. That is they type of fervor (almost rhymes with Reznor) that NIN has always elicited. A recent article in Wired...
There has been a lot of talk (for a long time) about Web 2.0 and what it means to the online market. The term was first used by O’reilly Media in 2003 and is used to describe a group of technologies that enable online communities. Many in the web industry are sick of the term and yet most business people have only heard the term recently often confusing it with a new platform. Perhaps most...